Van Derhoof Physical Therapy
Van Derhoof Physical Therapy had been working on the development of their brochure and web site for over a year when they engaged TSG to complete the project. The finished web site and rack card convey the message required to let patients know exactly what the practice provides, the unique way their therapy is rendered and the enhanced results patients enjoy.
The logo, color palate and message was created for this upscale assisted living group home in a rural suburb of Washington, DC. In addition, the home was re-staged to enhance its marketing appeal to visitors.
The marketing / public relations plan includes the owner and her family conducting a grass-roots marketing effort to ensure that area civic organizations, houses of worship and businesses are aware of the fine services that Laytonsville Estates provides for the community, and sees it as a resource for senior services for the people living in the area.
In addition, a web site together with a rack card, business card and presentation folder was crated to support the marketing efforts.
Foer’s Pharmacy had been in operation for over 40 years with a sterling reputation at its 4 retail locations when they launched a new Long Term Care pharmacy in 2010. The long term care pharmacy packages medications in a more “user – friendly” dispensing method for assisted living and senior group homes as well as for people living in their own homes.
Foer’s now has 5 retail locations since the 2011 opening of their pharmacy in Sibley Memorial Hospital in Washington, DC. Collateral development included a tri-fold brochure for professionals as well as a two-sided ‘rack card’ for the consumer/patient and a web site.
A post card invitation to the grand opening reception at the long term care pharmacy for professionals was created and mailed to several hundred professionals using the extensive TSG data base.
A public relations campaign was launched in the local senior services / geriatrics field which resulted in most professionals in the field being aware of Foer’s Pharmacy and its long term care medications management system.
Prince Georges Senior Provider Network
The Prince Georges Senior Provider Network is a professional senior services organization in Prince Georges County, Maryland with approximately 200 members.
TSG developed a WordPress web site with upgraded messaging and graphics which included enhanced copy and design elements as well as a more professional presentation of their Board of Directors. Training was also given to their board members so they are capable of updating the site.