The Friends Nursing Home, which is part of The Friends House Retirement Community, was awarded #1 in Montgomery County and #2 in Maryland for Quality of Care by the Maryland Department of Health and Mental Hygiene.
The Stanislawski Group emailed an announcement in the format of a news release to 600 area professionals in the senior services / geriatrics field. In addition, “mini” re-branding of The Friends House Retirement Community was implemented which included updated messaging, an enhancement of their LOGO, a new rack card, a one page overview document for their marketing collaterals, and updated labels for their current marketing presentation folders.
To celebrate the Maryland Department of Health’s prestigious designation, a lovely open house dinner reception was held in The Friends House Garden Pavilion. Invitations were emailed to 600 professionals in the senior service / geriatric/health care field.
TSG branded and re-messaged Glickman Design Build for the senior services / geriatrics field which emphasized its upscale universal (handicapped) design capabilities.
In addition to a business development plan, brochure, business card and presentation packet, TSG created an 8 x 10 foot trade show display which conveys the brand / message and displays photos of the company’s finished projects.
Tysons Woods Assisted Living opened their second assisted living home about eight months before they became a client of TSG. We created a new brand by using succinct messaging, upgrading their existing LOGO and designing new marketing collaterals.
The PR component of the re-branding process featured a luncheon honoring 3 experts in the senior services field which created a feeling of excitement and enthusiasm for the new home and the new brand. Over 60 senior service professionals attended the luncheon which developed a closer connection to the new direction of Tysons Woods that will generate more professional referrals. (see the full video below)
The logo, color palate and message was created for this upscale assisted living group home in a rural suburb of Washington, DC. In addition, the home was re-staged to enhance its marketing appeal to visitors.
The marketing / public relations plan includes the owner and her family conducting a grass-roots marketing effort to ensure that area civic organizations, houses of worship and businesses are aware of the fine services thatLaytonsville Estates provides for the community, and sees it as a resource for senior services for the people living in the area.
In addition, a web site together with a rack card, business card and presentation folder was crated to support the marketing efforts.