The Friends Nursing Home, which is part of The Friends House Retirement Community, was awarded #1 in Montgomery County and #2 in Maryland for Quality of Care by the Maryland Department of Health and Mental Hygiene.
The Stanislawski Group emailed an announcement in the format of a news release to 600 area professionals in the senior services / geriatrics field. In addition, “mini” re-branding of The Friends House Retirement Community was implemented which included updated messaging, an enhancement of their LOGO, a new rack card, a one page overview document for their marketing collaterals, and updated labels for their current marketing presentation folders.
To celebrate the Maryland Department of Health’s prestigious designation, a lovely open house dinner reception was held in The Friends House Garden Pavilion. Invitations were emailed to 600 professionals in the senior service / geriatric/health care field.
Home Feet Cares was founded by a podiatric physician who has been caring for patients in their own homes as well in assisted living or senior group homes and nursing homes for over 25 years. TSG created the Home Feet Cares brand (logo, color palate and messaging) by encapsulating what and how their podiatry services are offered. The two-sided rack card also included information about a new service: Laser therapy as well as a footwear line for people with neuropathy and arthritis. The complementary business card is also two-sided and provides a brief overview of services and products available and the conditions that are treated by the doctor.
Tysons Woods Assisted Living opened their second assisted living home about eight months before they became a client of TSG. We created a new brand by using succinct messaging, upgrading their existing LOGO and designing new marketing collaterals.
The PR component of the re-branding process featured a luncheon honoring 3 experts in the senior services field which created a feeling of excitement and enthusiasm for the new home and the new brand. Over 60 senior service professionals attended the luncheon which developed a closer connection to the new direction of Tysons Woods that will generate more professional referrals. (see the full video below)
When TSG began working for this client in 2010, they had 3 upscale assisted living group homes, each with a different name and one of their homes was not in operation, which resulted in a public relations problem. The re-branding effort included renaming the homes using a variation of “Atrium Assisted Living” (Atrium Active, Atrium Stonecrest and Atrium Kosher), a new logo and color palate and branding message as well as a new the brochure and business card was the first step. Subsequently, a comprehensive public relations program was launched with two Focus Group dinner meetings held in the home that was closed at which over 25 seasoned senior services / geriatrics professionals discussed the re-opening of the Atrium Kosher Home, as well as how best to approach the other professionals in the field about the particulars of the re-opening and re-branding.
The logo, color palate and message was created for this upscale assisted living group home in a rural suburb of Washington, DC. In addition, the home was re-staged to enhance its marketing appeal to visitors.
The marketing / public relations plan includes the owner and her family conducting a grass-roots marketing effort to ensure that area civic organizations, houses of worship and businesses are aware of the fine services thatLaytonsville Estates provides for the community, and sees it as a resource for senior services for the people living in the area.
In addition, a web site together with a rack card, business card and presentation folder was crated to support the marketing efforts.
This assisted living group home wants to attract seniors who are interested in being out in the community attending cultural and entertainment attractions even though they require care. The owner takes residents to outside events on most days, while providing top quality assisted living services for their residents. The two-sided rack and business cards succinctly conveys the services and philosophy of the home through its logo, messaging and photo selection.