Tysons Woods Assisted Living opened their second assisted living home about eight months before they became a client of TSG. We created a new brand by using succinct messaging, upgrading their existing LOGO and designing new marketing collaterals.
The PR component of the re-branding process featured a luncheon honoring 3 experts in the senior services field which created a feeling of excitement and enthusiasm for the new home and the new brand. Over 60 senior service professionals attended the luncheon which developed a closer connection to the new direction of Tysons Woods that will generate more professional referrals. (see the full video below)