Laytonsville Estates

The logo, color palate and message was created for this upscale assisted living group home in a rural suburb of Washington, DC. In addition, the home was re-staged to enhance its marketing appeal to visitors.

The marketing / public relations plan includes the owner and her family conducting a grass-roots marketing effort to ensure that area civic organizations, houses of worship and businesses are aware of the fine services that Laytonsville Estates provides for the community, and sees it as a resource for senior services for the people living in the area.

In addition, a web site together with a rack card, business card and presentation folder was crated to support the marketing efforts.

Laytonsville Estates