Foer’s Pharmacy had been in operation for over 40 years with a sterling reputation at its 4 retail locations when they launched a new Long Term Care pharmacy in 2010. The long term care pharmacy packages medications in a more “user – friendly” dispensing method for assisted living and senior group homes as well as for people living in their own homes.
Foer’s now has 5 retail locations since the 2011 opening of their pharmacy in Sibley Memorial Hospital in Washington, DC. Collateral development included a tri-fold brochure for professionals as well as a two-sided ‘rack card’ for the consumer/patient and a web site.
A post card invitation to the grand opening reception at the long term care pharmacy for professionals was created and mailed to several hundred professionals using the extensive TSG data base.
A public relations campaign was launched in the local senior services / geriatrics field which resulted in most professionals in the field being aware of Foer’s Pharmacy and its long term care medications management system.