Atrium Assisted Living

When TSG began working for this client in 2010, they had 3 upscale assisted living group homes, each with a different name and one of their homes was not in operation, which resulted in a public relations problem. The re-branding effort included renaming the homes using a variation of “Atrium Assisted Living” (Atrium Active, Atrium Stonecrest and Atrium Kosher), a new logo and color palate and branding message as well as a new the brochure and business card was the first step. Subsequently, a comprehensive public relations program was launched with two Focus Group dinner meetings held in the home that was closed at which over 25 seasoned senior services / geriatrics professionals discussed the re-opening of the Atrium Kosher Home, as well as how best to approach the other professionals in the field about the particulars of the re-opening and re-branding.

Atrium Assisted Living